ANALISIS PENERAPAN ETIKA BISNIS ISLAM DALAM MEMBANGUN KEPUASAN KONSUMEN DI UD MAULINA ABADI

Diah Syifaul A’yuni; Silvira Maulina

doi:10.32806/jii.v7i1.2519

Authors

Diah Syifaul A’yuni Program Studi Ekonomi Syariah, Fakultas Syariah, Universitas Pesantren KH. Abdul Chalim Mojokerto
Silvira Maulina Program Studi Ekonomi Syariah, Fakultas Syariah, Universitas Pesantren KH. Abdul Chalim Mojokerto

DOI:

https://doi.org/10.32806/jii.v7i1.2519

Keywords:

Etika Bisnis Islam; Kepuasan Konsumen; Prinsip Syariah.

Abstract

Etika bisnis Islam merupakan landasan dalam menjalankan kegiatan usaha yang tidak hanya berorientasi pada keuntungan, tetapi juga menekankan kejujuran, keadilan, amanah, tanggung jawab, transparansi, dan pelayanan yang baik kepada konsumen. Penelitian ini bertujuan untuk menganalisis penerapan prinsip-prinsip etika bisnis Islam dalam kegiatan usaha di UD Maulina Abadi, menganalisis penerapannya dalam membangun kepuasan konsumen, serta mengidentifikasi faktor pendukung dan penghambat penerapannya. Penelitian menggunakan pendekatan kualitatif dengan jenis deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi dengan pemilik, karyawan, dan konsumen UD Maulina Abadi. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa UD Maulina Abadi menerapkan prinsip tauhid, shiddiq, amanah, keadilan, transparansi, mas’uliyyah, dan ihsan. Penerapannya terlihat dalam penyampaian informasi produk dan harga, pemenuhan pesanan, perlakuan yang adil, keterbukaan transaksi, penanganan keluhan, penggantian barang bermasalah, serta pelayanan yang ramah dan membantu. Penerapan tersebut berkaitan dengan kepuasan konsumen yang tercermin dari kesesuaian harapan, pengalaman pelayanan, kesediaan melakukan pembelian kembali, dan rekomendasi kepada orang lain. Faktor pendukung meliputi komitmen pemilik, sikap dan pelayanan karyawan, hubungan dengan konsumen, serta kesadaran menjaga kepercayaan. Faktor penghambat meliputi keterbatasan stok, perubahan kondisi pasar, dan kendala operasional seperti keterlambatan pengiriman.

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