Fitria Alvi A, Toha M. PENGARUH PERSONALISASI KONTEN BERBASIS ARTIFICIAL INTELLIGENCE (AI) DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BERLABEL HALAL DI E-COMMERCE TIKTOK (STUDI PADA MAHASISWI PTKI DI KABUPATEN MOJOKERTO)  . JII [Internet]. 2026 Oct. 31 [cited 2026 Nov. 6];7(1):1782-98. Available from: https://jurnalalkhairat.org/ojs/index.php/investi/article/view/2650