FITRIA ALVI, Aisyah; TOHA, Mohamad. PENGARUH PERSONALISASI KONTEN BERBASIS ARTIFICIAL INTELLIGENCE (AI) DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BERLABEL HALAL DI E-COMMERCE TIKTOK (STUDI PADA MAHASISWI PTKI DI KABUPATEN MOJOKERTO)  . Jurnal Investasi Islam, [S. l.], v. 7, n. 1, p. 1782–1798, 2026. DOI: 10.32806/jii.v7i1.2650. Disponível em: https://jurnalalkhairat.org/ojs/index.php/investi/article/view/2650. Acesso em: 6 nov. 2026.