Aris Saputra, T. and Ulfah, M. (2026) “LEVERAGING ALUMNI LOYALTY FOR MARKET PENETRATION: A STUDY OF EMOTIONAL MARKETING IN PESANTREN BUSINESS UNITS”, Currency (Jurnal Ekonomi dan Perbankan Syariah), 4(2), pp. 383–395. doi: 10.32806/currency.v4i2.1935.