ARIS SAPUTRA, Taufik; ULFAH, Maria. LEVERAGING ALUMNI LOYALTY FOR MARKET PENETRATION: A STUDY OF EMOTIONAL MARKETING IN PESANTREN BUSINESS UNITS. Currency (Jurnal Ekonomi dan Perbankan Syariah), [S. l.], v. 4, n. 2, p. 383–395, 2026. DOI: 10.32806/currency.v4i2.1935. Disponível em: https://jurnalalkhairat.org/ojs/index.php/currency/article/view/1935. Acesso em: 14 jun. 2026.